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Looking for a way to increase your sales? Or, to grow your online business? Try these best email marketing automation software.
Is email still a valuable marketing strategy?
The fact is it absolutely is.
Do you know that there are approximately 4 billion daily email users? And according to Statista, this number is increasing and is expected to reach 4.6 billion by 2025.
With that high number, it would be a waste if you don’t jump to the pool too. Use emails as one of your marketing strategies to increase product sales. Moreover, Not Another State of Marketing stated that over the previous year, 78 percent of marketers have experienced an increase in email engagement.
Thus, you’ll get higher chances to stay close to your target audiences. And you can send them emails whenever there are new products, discounts, promotions, and many more.
However, you don’t need to send the emails manually. It will be a waste of time.
In fact, you can automate the task and make every email looks personal.
There is a bunch of email marketing software that will help you send all the emails. You only need to set the email marketing templates, schedules, the receivers, and it will work automatically.
Without further ado, check these 6 email marketing automation software you should use.
6 Email Marketing Automation Software for 2021
1. Systeme
Got high unsubscribe rates? There are various reasons for this issue. It could be that you send too many emails, the emails are not based on their interest, or the emails are way too promotional.
Then, try Systeme.
Systeme is an automated email marketing software that will help you grow your business. It provides all tools that you need to grow and scale your business.
Systeme offers proven email marketing templates that you can use to increase engagement with your target customers. It also supports contact grouping that makes it easier for you to send email promotions to specific groups. Plus, since Systeme works automatically, you only need to set up the email flows and schedule of when the emails should be sent. And it will work autopilot.
If you have affiliate programs, Systeme can help you with building an army of affiliates. You can track your affiliates and manage the commissions and payouts all in the same place.
This email marketing automation software also provides in-depth statistics about your system. You can analyze if your system works or not. Then, you can find a good strategy to maintain your business.
Systeme Benefits
Here are some benefits you will get when you use Systeme marketing automation software:
- Send unlimited emails to all of your contacts.
- Provide insight of your emails with in-depth statistics.
- Create automated email marketing.
- Group your audiences and send specific emails to each group.
- Create websites with proven templates with elegan user interface.
- Create an army of affiliates to sell for you.
Systeme Pricing
| Features | Free ($0) | Startup ($27/mo) | Webinar ($47/mo) | Enterprise ($97/mo) |
|---|---|---|---|---|
| Contacts | 1,000 | 5,000 | 10,000 | 15,000 |
| Emails sent | Unlimited | Unlimited | Unlimited | Unlimited |
| Sales funnels | 3 | 10 | 50 | Unlimited |
| Sales funnel steps | 10 | 50 | 300 | Unlimited |
| Blogs | 1 | 5 | 20 | Unlimited |
| Membership site | 1 | 5 | 20 | Unlimited |
| File storage space | Unlimited | Unlimited | Unlimited | Unlimited |
| Automation rules | 1 | 10 | 100 | Unlimited |
| Workflow | 1 | 5 | 20 | Unlimited |
| Email campaign | 1 | 10 | 100 | Unlimited |
| One-click upsell | 1 | 10 | 100 | Unlimited |
| Order bump | 1 | 10 | 100 | Unlimited |
| Run affiliate program | Yes | Yes | Yes | Yes |
| Custom domains | x | 1 | 10 | Unlimited |
| Evergreen webinars | x | x | 10 | Unlimited |
| Free migration | x | x | x | Yes |
2. Drip
Are you running a small business and are looking for a way to grow your eCommerce brand? Try Drip! It is one of the best marketing automation software on the market for small businesses.
Drip is a marketing automation software that allows small businesses to build and execute automated marketing campaigns across email and SMS.
Similar to email, SMS marketing is also powerful to increase your sales, even more powerful.
Why? It is because 98% of SMS is opened and this open rate is higher than email marketing. Moreover, 75% of clients are fine to get offers via SMS. (Source TechJury)
This happens because SMS uses a push notification as to the setting default. That means you cannot disable the notifications. So, whenever there is a text message coming, it will pop up on your screen.
Drip’s email marketing software is an easy-to-use, simple-to-understand platform that lets you run all of your customer’s emails from a single location. In addition to its simplicity, Drip also includes a number of business tools that provide vital data insights into the success of the campaigns being conducted.
You can integrate Drip with platforms like Shopify, BigCommerce, and WooCommerce. It helps your eCommerce brands grow the customer base through email, text message marketing, and Facebook ads.
Drip Benefits
With Drip, you will be able to:
- Create personal, recommendation, and promotion emails and SMS without ease.
- Automate all the SMS and email marketing using the visual workflow builder.
- Reach your customers in a right time with a right way to increase the engagement rates.
- Personalize the emails and SMS according to their behavior.
- Get insight to test and learn the best strategies to increase the open and CTA rates.
- Sync with Facebook and Instagram to craft powerful marketing campaigns.
Drip Pricing
Drip offers flexible pricing depending on the number of contacts. Interestingly, no matter which plans you take, you can enjoy all features of Drip.
| Price | Contacts |
|---|---|
| $19 | 1-500 |
| $29 | 501-2,000 |
| $39 | 2,001-2,500 |
| $49 | 2,501-3,000 |
| $59 | 3,001-3,500 |
| $69 | 3,501-4,000 |
| $79 | 4,001-4,500 |
| $89 | 4,501-5,000 |
| $99 | 5,001-6,000 |
| $109 | 6,001-7,000 |
| $124 | 7,001-8,000 |
Do you have more contacts to send? Check this page.
Here are some great features of Drip that you will get:
- Pre-built workflows and email templates
- Unlimited seats and role-based access
- Behavioral segmentation
- Built-in SMS feature
- 100+ integrations
- A/B testing
- Visual workflow builder
- If-This-Than-That Rules
- Engagement Tracking
- and more
3. MailChimp
Your mailing list is not growing fast enough? Check MailChimp!
MailChimp is one of the most popular email marketing software, which helps you with your email campaigns. It allows you to create personalized newsletters that are then sent through an e-newsletter mailing list. The mailing list is created by the company itself and the subscriber can sign up for it at any time they wish.
This email marketing automation software enables you to reach your customers in ways that are both personal and powerful. You can easily design emails, manage subscribers, measure campaign performance, and achieve your marketing goals faster than ever.
Mailchimp has a wide variety of features as it is designed as an all-in-one marketing platform for small businesses and e-commerce websites. It offers automation features such as lead scoring, triggered auto-responders, and social media “like” buttons on your website so you don’t have to manually update those things every day.
MailChimp Benefits
MailChimp is definitely a powerful email marketing automation software. It provides all the built-in marketing tools to help you boost sales.
Here are some things you can do with this wonderful marketing automation software:
- Automate your marketing with a personal touch to boost the engagement rates.
- Get insights, audience data and behaviour, and use them to create better marketing strategies.
- Connect to social media like Facebook and Instagram ads and other platforms like postcards to create campaigns that sell.
- Get access to the proven email marketing templates to give you some ideas and inspiration.
- Create better content with AI-powered Creative Assistant, design tools, and beautiful templates.
MailChimp Pricing
Here is the pricing for the marketing service and the features:
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Price per month | $0 | $9.99 | $14.99 | $299 |
| Number of contacts | 2,000 | 500 | 500 | 10,000 |
| Audiences | 1 | 3 | 5 | unlimited |
| Customer Journey Builder | No | No | Yes | Yes |
| Custom-coded templates | No | No | Yes | Yes |
| Multivariate testing | No | No | No | Yes |
| Automation | Yes | Yes | Yes | Yes |
| Behavioral targeting | No | Yes | Yes | Yes |
| Marketing CRM | Yes | Yes | Yes | Yes |
| Social media marketing platform | Yes | Yes | Yes | Yes |
| Creative assistant | Yes | Yes | Yes | Yes |
| Email marketing templates | Yes | Yes | Yes | Yes |
4. EmailOctopus
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